Strategic Structure

Structuring Your Downline: Why It Matters & How to Do It Right

Building a strong and strategic team structure is essential for long-term success in Young Living. While different leaders may have varying approaches, the goal remains the same: to create a foundation that supports growth, stability, and rank advancements.

When you enroll someone, you have the ability to structure them within your organization by choosing their sponsor placement while maintaining enroller status. Structuring your downline effectively can:

  • Strengthen Your Legs – By grouping volume together, you create solid, well-balanced legs that set you up for future rank advancements.

  • Encourage Active Brand Partners – Supporting team members who are engaged, enrolling, and leading by placing enrollments under them can motivate and reward them, while also helping their business grow.

  • Increase Team Support – Placing new enrollments under active and supportive leaders creates multiple layers of mentorship and encouragement, ensuring new members receive the guidance they need.

Understanding the Key Terms

Enroller: The person who personally referred a new Customer or Brand Partner. The enroller is eligible for Fast Start Bonuses and plays a key role in mentoring their personally enrolled members.

Sponsor: The person directly above a new member in the downline structure. The sponsor determines placement within the organization and helps provide additional team support.

Important: While you can change a sponsor within the first 30 days, the enroller should generally remain the same to ensure the correct person receives Fast Start Bonuses and other enroller-based incentives.

Strategic Placement: What to Consider

When structuring your team, consider:

  • Relationships: Does the new member know anyone on your team? Placing them under a familiar and active Brand Partner can enhance connection and support.

  • Rank Strategy: If you’re working toward a rank advancement, place enrollments where they help balance your required OGV (Organizational Group Volume) and leg qualifications.

  • Team Strength: Spreading enrollments wisely prevents overloaded frontlines and helps Brand Partners qualify for leadership ranks.

Remember: Structuring is a visual concept, so be sure to check out the included charts and diagrams to see real-life examples of how to optimize your placements.

Ready to dive in? Watch the video above to see exactly how to structure your downline for long-term growth!

Restructuring Your Downline: Why It Matters & How to Do It Right

Restructuring your downline simply means giving your new Customers a new Sponsor.

Remember, our goal is not to have isolated friends figuring this thing out separately. If you’ve taken our course THE GUIDE (/guide), you may recall learning about Circles of Influence—the idea of grouping friends together when they know each other. Using the family-tree analogy, the downline above looks like I have lots of “child legs,” but ideally we can place some of these people together by restructuring.

In the example above, I’ve enrolled six friends.

(Quick math: if they each got a Starter Bundle, that’s 6 × $50 = $300.)

Brooke and Jessie are friends. Jessie is loving her products and mentioned wanting to share—and earn a paycheck—so I decided to move Brooke under Jessie. In this situation:

  • Brooke’s future volume now benefits Jessie and counts toward Jessie’s future rank / OGV goals.

  • I remain the Enroller for Brooke, but Jessie becomes her Sponsor.

Terminology Review

  • Enroller – The person who referred the new Customer or Brand Partner. (In the diagram, I enrolled all six people.)

  • Sponsor – The person directly above a member in the downline. (Initially, I was the Sponsor for all six.)

Logistics of Structuring Your Team

As you help friends, family, and even strangers on Instagram get set up with their first order, you’ll talk about their future needs—think Loyalty Rewards—and watch for business-minded friends. Then you’ll decide where to place them in your organization.

1. Decide if Your New Sign-Up Is a Probable Big Enroller

Check their social media: Are they engaging, funny, or influential? Do they belong to several groups? If so, they may enroll heavily.

2. Consider (but Don’t Rely On) Relationships

Circles of Influence matter. If your new enrollee knows someone on your frontline, placing her there can boost connection and support—unless you sense the relationship could be negative. Use your judgment and consult your upline.

3. Think About Yourself

Are your legs balanced for your next rank? Do you have enough PGV? Don’t overload one leg; aim to keep them even.

4. New Business Legs

If you’re between Star and Senior Star, start looking for two business legs—Brand Partners who order 100 PV monthly and are signing people up. You’ll need them for Executive (4,000 OGV total, with two legs at 1,000 OGV each).

Once you find those legs, structure new enrollments under them—unless a new enrollee is a likely big Enroller or is strongly connected elsewhere.

Avoid the “Thunder Thigh”

(“Thunder thigh” = one leg grows huge while others lag.)

  • A heavy Enroller should go to a smaller team.

  • A great leader should bolster a team short on leadership.

  • A new Customer with no plan to build should go on the lowest-volume leg—unless she has a huge following that might share someday.

How to Structure

  • You have 30 days from account creation to move a personally enrolled Customer or Brand Partner by changing their Sponsor.

  • You may move them only once, so decide carefully.

  • Only the Enroller can request the change (though the Customer /BP can request a different Enroller /Sponsor).

Timeline Rules

Days 1–5 – Use Live Chat on the YL site for an instant change (they’ll verify your account).

Days 1–30 – Email [email protected] (note the plural “resolutions”) to request a Sponsor change. Processing may take 3–10 days, but the change backdates to your email timestamp.

Sample Wording

Please change the sponsor for Brooke Bergamot #12345678 to Jessie Juniper #87654321. Keep me as the Enroller, please.

(Remember: one move, within 30 days, and requested by the Enroller or the Customer /BP.)

Common Questions

Can I also change the Enroller?
Yes, but 99 % of the time I keep it the same so I retain the Fast Start bonus and can track my enrollments.

Is “strategic structure” the same as “stacking”?
Some people say “stack,” but in direct sales that term can mean illegal rearranging. Young Living allows and encourages strategic structure to maximize the plan—so we avoid the word “stack” to prevent confusion. (You'll still hear it casually used.)

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