Social Media 101

Social media and social selling are here to stay.

Figuring out how to best present yourself as a Brand Partner online can jump-start your team!

Here are six tips for being successful on social platforms:

PICK THREE TO FIVE
Pick three to five products that are your ride-or-die, can’t-live-without, gotta-tell-everyone products—and get to know them super well. Then, as it makes sense, share about them online. Resist the urge to share the entire (gigantic) Young Living catalog or to meet the needs of every person who might stumble on your feed. Pick a few and share them well.

YOUR FEED IS YOUR BILLBOARD
What you share on your public feed represents who you are. If you and I are new social media friends and I look at your homepage/feed, what would the last five posts say about you? Is it all political memes or cat videos you’ve shared from another source? Or are you representing yourself accurately by keeping your feed clean and clearly displaying your ideas, passions, and skills? It’s a good habit to occasionally review your own feed (or ask a friend to help and be open to honest feedback!). Your job is to present YOU—not to advertise for Young Living or someone else.

MAINTAIN A HEALTHY RATIO
It’s simple: “five to one.” That means for every five posts you put up about your life, hobbies, experiences, and thoughts, craft ONE post that incorporates Young Living.

This doesn’t mean “grab a sales-y looking graphic and post it with a cost breakdown.” Rather, this could be a good time to talk about a recent oil experience, five ways you’ve found to support your energy (mentioning an awesome YL supplement in addition to those other tips), or the recipe for your favorite NingXia beverage.

STAY AUTHENTIC
It may seem strange to have to say it, but your friends are following you because you are YOU. Don’t try to be like that other girl or do what she’s doing. Stay true to yourself.

If someone is getting major engagement with a post, resist the urge to copy it and post it as yours. Instead, think about what makes it so fun and engaging, and make your own personalized version of that.

Read your posts back to yourself (out loud!). Make sure they sound like you—just as if you were chatting with a friend. Keeping things in YOUR voice helps others to hear them as you do and keeps them from wondering if you just “borrowed” someone else’s content (again... don’t do that!).

TAKE IT TO THE DMS
Unless you have thousands of followers, it’s unlikely you’ll post a single product image and sales will come pouring in without any follow-up. More than likely, you’ll do what the rest of us do—you’ll create excitement on your feed and then—this is key—take it to the direct message!

  • If you see someone struggling, pause and send them a personal message of encouragement.

  • Send a happy birthday voice message—or even sing to them!

  • If you see them on your feed and you haven’t seen them in a while, send a “Hey FB put your garden in my feed, and I’m so glad. It looks awesome! Did your tomatoes make it through the frost?” message related to their post.

  • If something they say makes you laugh, tell them directly in messages.

Create those authentic connections in private messages. Then if it feels right, you can follow up with a question about their kids or home or something natural to start the conversation.

The relationship-growing, connecting, question-asking, and TRUST-building all happen in the private messages behind the scenes of social media. This is where the magic happens! With every post, every comment, and every connection, take the conversation to a private message where you can talk through the details.

DM connections also directly affect their likelihood of seeing your posts scroll in their feeds. So the more you connect in messages, the more you keep your curated content in front of them.

STAY WHERE YOU ARE
Unless you have tens of thousands of followers, I don’t suggest creating a second social media profile for your YL posts and content. People are already following you right where you are, and you’ve worked hard to engage with them. Keep all the good stuff right there.

If you’re properly working within the ratio I mentioned earlier—and also keeping your content natural and authentic—your friends won’t think it’s strange when you begin to share about something else you love.

If it begins to feel weird or inauthentic, be willing to evaluate why. And remember, it’s always great to have a friend (or team leader) look over your content to help you tweak things and keep it from veering too salesy.

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